A Product Manager is the Orchestra Conductor, Movie Director or CEO for the product. Responsible for everything required to achieve the product goals, business project management, product strategy, Market research, Customer research, Usability research, Data analysis, product business cases, product plans, stakeholder management, product definition, feature definition, product pricing, product websites, product usability, product email marketing, product sales support and sales training, product operations and technology support, product marketing, product policies, product brochures, physical instore displays and staff uniforms.
A product manager job is to provide the leadership that all of these groups need to work together to achieve the product vision so that you can achieve the organisation’s revenue and profit goals. Since this is too much for one person, you must work closely with designers, legal, executives, researchers, operations, sales, marketing, advertising agencies, digital agencies, your in-house technical team and external service providers to get things done.
Responsibilities
- Product Strategy Development
- Market Research and Analysis
- Feature Prioritization
- Cross-Functional Collaboration
- Product Launch and Lifecycle Management
Skills
- Analytical Thinking
- Communication
- Leadership and Decision-Making
- Customer-Centric Mindset
- Time and Project Management
Educational Background
there isn’t a strict educational path to become a product manger like there are many project manager who hold degrees in PM business engineering or marketing, but as far as companies go, companies are increasingly value candidates with an MBA. the reason is they have additional knowledge about strategic planning and market dynamics. so if you want to become a product manager then you should get MBA degree.
Salary
If we talk about the income of a product manager, it can be $100,000 to $120,000 yearly.
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